BrewDog Laces Beer with Steroids – All Ingredients Banned by Olympics
What better way to celebrate the start of the summer Olympics and undermine global sponsorship deals than by brewing a new beer that contains creatine, guarana, lycii berries, kola nut, Gingko, matcha tea, maca powder and steroids – all of which are banned for professional athletes.
‘Never Mind the Anabolics’ is on a mission to bring down the establishment, by ‘unmasking’ the corporate beast’ of the world’s biggest sporting event and highlight the shallow nature of sponsorship.
James Watt, cofounder of BrewDog commented:
“It seems a beer laced with performance enhancing ingredients isn’t actually illegal, but it is definitely frowned upon. However, we don’t think Never Mind the Anabolics is as absurd and obnoxious as the tenuous sponsorship deals from fast food chains and global mega breweries that seem to define the people’s games. A burger, can of fizzy pop and an industrial lager are not the most ideal preparation for the steeple chase or the dressage (for human or horse). So we decided to give the athletes something that was going to make them happier and better. A way to relax before a big event and at the same time, increase your chances of winning.”
Just a shot in the dark…I am willing to bet the farm that not a single athlete attending the games will be partaking in having a nice cold ‘Never Mind the Anabolics’ beer.
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