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Inspired by author Roald Dahl’s ‘Willy Wonka and the Chocolate Factory’ novel, Jaffa Cakes has developed the first cake-flavored lickable wallpaper….REALLY?!

Installed in an elevator, the edible lift has 1,325 Jaffa Cakes stuck on its walls to provide office staff with a tasteful alternative to a traditional glass elevator.

What a great dessert after lunch. Instead of eating a whole cookie, you could just have a little lick. Who wouldn’t, right?

I can’t think of a better way to spread mononucleosis or herpes.

The marketing campaign was developed by London-based agency Mischief, and the elevator is now in use by employees of communications company Engine in Great Portland Street, London.

[Cheers thesun]