• 
• Tweet

• Tweet

Projected on to Saks department store on Fifth Avenue, the illuminations show bubbles and snowflakes covering the facade of the famous building.

The Snowflake and Bubble Spectacular, by creative agency iris, runs for five hours every night, from November 21 until January 6, which makes it the longest outdoor video mapping experience in the world.

The immense project was made possible by a custom-built 6-projector system, which helped create the eerie masterpiece.

Visual effects include snow gathering up on ledges, bubbles emerging from the windows, and the entire façade appearing to freeze over…well done, however, next time try to get good ol’ St. Nick and some reindeer on there.