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French lingerie company Jours Apres Lunes is marketing a line of sexy underwear marketed to yound adolescent girls. While the French company’s babywear consists of typical onesies for infants, click on the fille (girls) section of the site and find little girls dressed in lacy, frilly, silky undergarments with tousled beehive updos and mascaraed stares.

Some call it fashion. Others call it appalling…I’m leaning towards the latter.

Two weeks ago, 10-year-old French model Thylane Loubry Blondeau made headlines when she graced the cover of Vogue France. Many believed her high-fashion posing put her in an exceptionally mature position that was too sexual for her age.

This week, clothing retailer American Eagle drew ire after marketing a push-up bra that promises to add two cup sizes to girls as young as 15.

“We don’t want kids to grow up too fast,” Shari Miles-Cohen, senior director of women’s programs for the American Psychological Association, told ABCNews.com earlier this month. “We want them to be able to develop physically, emotionally, psychologically and socially at appropriate rates for their age.”