• 
• Tweet

• Tweet

Does this new milk ad campaign suggest boyfriends buy moo for their bitchy girlfriends…since we all know milk can help “reduce the symptoms of PMS”

The new campaign is called “Everything I Do Is Wrong,” and with headlines like “We can both blame myself” and “I apologize for letting you misinterpret what I was saying,” it presents women as more uncontrollably irrational than ever before! The print ads send you to a Flash-heavy microsite (how quaint!) that tracks the global PMS level and helps men create apology videos with big-eyed flying kittens.

Repulsive, milk is fattening.

[Cheers adweek.com]