Coca-Cola’s Green Billboard Absorbs Air Pollution
Taking things to the green extreme, Coca-Cola, along with World Wide Fund for Nature created this 60-by-60-foot billboard made of 3,600 Fukien tea plants, a breed synonymous with excellent air absorbing qualities.
The pots the tea plants sit in are made of recycled Coca-Cola bottles, the potting mix within is made of industrial by-products and organic fertilizers, and a drip irrigation system was installed to properly hydrate the plants.
According to botanist Anthony Gao, “This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate, the rest of the billboard is just as environmentally friendly.”
So all in all I think that as long as this initiative is to minimise the impact of their advertising… they should be praised…right?
[Cheers adweek.com]
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