Hot Wheels Installs Bizarre Loop-the-Loop on Highway
As far as marketing campaigns go, it doesn’t get any better than this. Instead of your standard boring billboard, toy car company Hot Wheels had an innovative idea for their latest advertising campaign.
What better place for a giant loop-the-loop than any highway in Los Angeles or at least in an American city right…WRONG! This clever Hot Wheels billboard was recently erected on a bridge in Bogota, Colombia.
I think I just might bear through the possibility of being kidnapped just to see that in person.
[Cheers notcot.org]
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