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Yet another reason Firefox is my favorite browser (Chrome is a close second).  Mozilla made an announcement yesterday in a blog post that Firefox is going to help you reclaim some of your online privacy.

The group behind the world’s second most popular browser is developing a “Do Not Track” tool that relies on the Do Not Track HTTP header, to help salvage a bit of Web surfers’ privacy, letting users block advertisers from collecting information about them.

Not to be left out, Google’s Chrome “Keep My Opt-Outs” add-on leverages the self-regulation efforts by the online advertising industry to let users permanently opt out of ad tracking from the companies that participate in various programs, including the Network Advertising Initiative, said Google in a blog post Monday morning.

Firefox has had Adblock Plus for a while, as has Chrome with Incognito, but they both compromised the revenue that fuels the Web content that we all consume on  a daily basis, and although you could block out the adds, advertisers are still able to collect information from you.

The next version of Internet Explorer browser (IE9) will include a similar feature, Microsoft has said, though people will have to create or find their own lists of sites they want to block.