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Not quite the Michael Jackson hair on fire Pepsi commercial, but it’s very close and just as funny. Diddy (is that his name now?) really knows how to throw a party, half naked girls, music, drinks and fire.

During Tuesday night’s album launch party at the London NYC, the FDNY was called out to assist a smokin’ situation.

All the big names where there, like Usher, Fabolous, Chris Brown, Trey Songz, Miss USA Rima Fakih, Swizz Beatz and more, but as you can see all the money and fame in the world don’t amount to anything.

Not one of these people had the sense to help extinguish the fire, instead they all ran away and started laughing.

Sources said Diddy is no longer welcome back at the hotel.